There should be no second thought on the power of social media. The way it expanded globally tells us the story. Every medium is being taken seriously as an opportunity to expand businesses and reach.And with so much happening around, are you still fine with your traditional marketing strategies. Are you still unaware of various social media strategies ??? Ever tried marketing your products, services, businesses on Snapchat (or Twitter or Facebook) ??The following courses will teach you the same. Enroll now at cheap rates.
Introduction About Social Media:
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition.Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices. When engaging with these services, users can create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user generated content or pre made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence. Social media outlets operate in a dialogic transmission system.
This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Baidu Tieba, Facebook Gab, Google+, MySpace, Instagram, LinkedIn, Pinterest, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, Wikia, Snapchat and YouTube. These social media websites have more than 100,000,000 registered users.In America, a survey reported that 84 percent of adolescents in America have a Facebook account. Over 60% of 13 to 17 year olds have at least one profile on social media, with many spending more than two hours a day on social networking sites. According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.
Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve individuals’ sense of connectedness with real or online communities, and social media can be an effective communication tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and “trolling”. Currently, about half of young adults have been cyberbullied and of those, 20 percent said that they have been cyberbullied regularly. Another survey was carried out among 7th grade students in America, which is known as the Precaution Process Adoption Model. According to this study, 69 percent of 7th grade students claim to have experienced cyberbullying and they also said that it is worse than face to face bullying. However both the bully and the victim are negatively affected, the intensity, duration and frequency are the three aspects that increase the negative effects on both of them.
Social media technologies take many different forms including blogs, business networks, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds. The development of social media started off with simple platforms such as sixdegrees.com. Unlike instant messaging clients such as ICQ and AOL’s AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees.com was the first online business that was created for real people, using their real names. However, the first social networks were short-lived because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. Research shows that the audience spends 22 percent of their time on social networking sites, thus proving how popular social media platforms have become. This increase is because of the smart phones that are now in the daily lives of most humans.
Some social media sites have greater potential for content that is posted there to spread virally over social networks. This is an analogy to the concept of a viral infectious disease in biology, some of which can spread rapidly from an infected person to another person. In a social media context, content or websites that are “viral” are those with a greater likelihood that users will reshare content posted to their social network, leading to further sharing. In some cases, posts containing controversial content or fast-breaking news have been rapidly shared and re-shared by huge numbers of users. Many social media sites provide specific functionality to help users reshare content for example, Twitter’s retweet button, Pinterest’s pin function, Facebook’s share option or Tumblr’s reblog function. Businesses have a particular interest in viral marketing tactics because such a campaign can achieve widespread advertising coverage for a fraction of the cost of a traditional marketing campaign. Nonprofit organizations and activists may have similar interests in posting content online with the hopes that it goes viral. The social news website Slashdot, sometimes has news stories that, once posted on its website, “go viral”; the Slashdot effect refers to this situation.
Mobile social media refers to the use of social media on mobile devices such as smartphones and tablet computers. This is a group of mobile marketing applications that allow the creation, exchange and circulation of user-generated content. Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user or the time delay between sending and receiving messages.E commerce businesses may refer to social media as consumer-generated media. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media.
Social media are distinct from industrial or traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive and accessible. They enable anyone to publish or access information. Industrial media generally require significant resources to publish information as in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals but now it is used by businesses, charities and also in government and politics.Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio, TV, and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks. Social media have also been recognized for the way they have changed how public relations professionals conduct their jobs.
They have provided an open arena where people are free to exchange ideas on companies, brands, and products. Doc Searls and David Wagner state that the “…best of the people in PR are not PR types at all. They understand that there aren’t censors, they’re the company’s best conversationalists.”Social media provides an environment where users and PR professionals can converse, and where PR professionals can promote their brand and improve their company’s image by listening and responding to what the public is saying about their product.Customer relationship management is an approach to managing a company’s interaction with current and potential future customers that tries to analyze data about customers’ history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials, and social media.
Through the CRM approach and the systems used to facilitate CRM, businesses learn more about their target audiences and how to best cater to their needs. However, adopting the CRM approach may also occasionally lead to favoritism within an audience of consumers, resulting in dissatisfaction among customers and defeating the purpose of CRM.Companies are increasingly using social media monitoring tools to monitor, track, and analyze online conversations on the Web about their brand or products or about related topics of interest. This can be useful in public relations management and advertising campaign tracking, allowing the companies to measure return on investment for their social media ad spending, competitor-auditing, and for public engagement. Tools range from free, basic applications to subscription-based, more in depth tools.
Social media tracking also enables companies to respond quickly to online posts that criticize their product or service. By responding quickly to critical online posts, and helping the user to resolve the concerns, this helps the company to lessen the negative effects that online complaints can have about company product or service sales. In the US, for example, if a customer criticizes a major hotel chain’s cleanliness or service standards on a social media website, a company representative will usually quickly be alerted to this critical post, so that the company representative can go online and express concern for the sub-par service and offer the complaining person a coupon or discount on their next purchase, plus a promise to forward their concerns to the hotel manager so that the problem will not be repeated. This rapid response helps to show that the company cares about its customers.
The “honeycomb framework” defines how social media services focus on some or all of seven functional building blocks. These building blocks help explain the engagement needs of the social media audience. For instance, LinkedIn users are thought to care mostly about identity, reputation, and relationships, whereas YouTube’s primary features are sharing, conversations, groups, and reputation. Many companies build their own social “containers” that attempt to link the seven functional building blocks around their brands. These are private communities that engage people around a more narrow theme, as in around a particular brand, vocation or hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms,which may be a reaction to an announcement or event.
Social Media Marketing – Complete Certification Course
Understand the social media foundations.How to do social media content marketing.Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.Use advanced features of the most popular social networks.Understand the wide scope of social media.Understand the risks of social media.Be able to fully audit their organisation.Plan goals and create a vision.Build a social media strategy.Use social media not just for marketing, but for customer services & PR.Understand the fundamentals of content marketing.Original Price: $100Instructor: SO ME AcademyReviews & Ratings: 4.3 Stars, 1,917 Ratings, 17,075 Students Enrolled
Facebook Marketing: A Step-by-Step to Your First 1000 Fans
Get a Meaningful understanding of What Facebook is and does.Understand the Purpose of your Facebook page.Optimize your Pictures to convert more fans.Optimize your Desriptions to convert more fans.Optimize your Apps and Tabs to convert more fans.Learn the most empowering mindsets to embody.Learn the 5 critical elements of every fan page.Optimize your Page name to convert more fans.How to utilise existing content to maximise Likes.Learn the purpose of your Facebook content.Discover how NOT to get Facebook likes.Learn the most effective strategies to attracting relevant and genuine Facebook Fans.How to excel with customer service.How to use your Facebook like momentum to accelerate you to your goals.Advanced Facebook Like strategies.How to interpret and respond to Facebook insights.Understand the Facebook Newsfeed Algorithm.And Consequentially post content to take advantage of the Newsfeed algorithm.How to discover your Facebook voice?How to be in control and leverage your Facebook Fans.Original Price: $200Instructor: BenJamin WilsonReviews & Ratings: 4.5 Stars, 396 Ratings, 16,583 Students Enrolled
Go Viral on 7 Social Media Marketing Platforms
Add 1,000s of fans and followers on 7 major social media platforms.Improve SEO and search result rankings for your website.Pinterest Marketing Strategies.Linkedin, Quora, Google+ Marketing strategies to make your profile shine.Optimize your posts for maximum engagement.How to increase engagement and make money on YouTube.Ensure readers and viewers share and like your content.Grow your email list and turn every link into a sales opportunity.Place Facebook, Google+ and Twitter login buttons on your site.Navigate the advertising platform and create promotions on YouTube, Facebook and Linkedin.Turn YouTube videos into profitable leads.Use Quora as a means of demonstrating authority and boosting sales.Original Price: $175Instructor: iMarket XL, Matt JensenReviews & Ratings: 4.4 Stars, 302 Ratings, 9,582 Students Enrolled
Instagram Marketing: A Step-by-Step to 10,000 Real Followers
How to split test your funnel.How to convert followers to traffic, email lists and sales.Top 5 apps and tricks to increase your results.How to setup a perfect Instagram account.How to create your Instagram Call-to-action.How to post, best times to post, image ownerships .How to get more exposure to your videos and photos.How to promote your instagram account outside of Instagram.How to connect with your target audience.Original Price: $200Instructor: BenJamin WilsonReviews & Ratings: 4.5 Stars, 511 Ratings, 6,608 Students Enrolled
Twitter For Business: Attract 200+ Lifelong Customers a Day
How to create an account and competently use all Twitter features.Understand the 3 most empowering Twitter mindsets.Learn when, how, and what to Tweet for maximum exposure.Learn the best way to network and increase your Twitter reach.How to attract hundreds of relevant and genuine followers everyday.Learn how to optimize your Twitter account to look professional.Learn how to optimize your Twitter account for Twitter search.Advertise your account to thousands of Twitter accounts for free.3 best tools to save time, and increase your Twitter results.
Original Price: $100Instructor: BenJamin WilsonReviews & Ratings: 4.5 Stars, 139 Ratings, 7,449 Students Enrolled
Snapchat Marketing: Attract New Customers & Grow Your Brand
Reach An Entirely New Customer Base For Your Business.Convert Your New Followers to Sales of Your Products and Services.How to make money and build email list using Snapchat.Connect and Build Uniquely Trusting Relationships with Your Audience.Original Price: $20Instructor: BenJamin WilsonReviews & Ratings: 4.2 Stars, 85 Ratings, 8,491 Students Enrolled